Natural Search Program Boosts Pottery Barn’s Online Traffic, Visibility and Revenue

By Gail Kalinoski

The Performics marketing unit of DoubleClick launched its NSO solution, now called NSO Direct, at the end of 2003. “We’ve traditionally been strong in the retail vertical market with multichannel marketers and catalogers,” says its Vice President of Search Stuart Larkins. The marketing teams worked with Performics to “find those key words that were actually going to drive conversion,” Shea explains.