Natural Search Program Boosts Pottery Barn’s Online Traffic, Visibility and Revenue

By Gail Kalinoski

But Shea says changing the home furnishings cataloger’s image-heavy content on its Web sites was never an option. Shea says that Pottery Barn had already been satisfied with work done by Chicago-based Performics on its paid search and affiliate initiatives. So when Performics said it had a solution that could deliver excellent NSO results for Pottery Barn without interfering with existing sites or other marketing programs, the companies agreed to a six-month test.