Case Study: Natural Search Program Boosts Pottery Barn’s Online Traffic, Visibility and Revenue

Problem: Pottery Barn wanted to build its natural search optimi-zation performance on major search engines for its three Web sites.

Solution: It launched a six-month NSO program to gain greater online visibility for PotteryBarn.com, PotteryBarnKids.com and PBteen.com.

Results: Total traffic, revenue and the number of indexed pages for all three properties surged, quickly surpassing Pottery Barn’s goals for the test.