National Wholesale Co. was well-prepared long before its founder’s passing

By Paul Miller

Typical of the close relationships the company has had with its customers over the years, and how Swann and her team strive to keep them going, National Wholesale ran notices in its catalogs when both Sarah, and later, Eddie Smith died. In Eddie’s case, Swann promised customers that she and her team would keep the company going. In response, Swann received many thank-you notes from customers.