National Wholesale Co. was well-prepared long before its founder’s passing

By Paul Miller

For instance, Smith often took the time to handwrite personal letters to customers who encountered problems with orders. Swann continues the tradition. “And they write Lynda back,” McMahan points out. She also calls many customers when they encounter any problems with products or the company in any way. “I call and tell them this is Lynda Smith Swann at National, and I get this dead silence,” Swann says. “They can’t believe I’m calling. My dad taught me to do that.”