National Wholesale Co. was well-prepared long before its founder’s passing

By Paul Miller

Problem-Solver for Seniors
A good many articles published in this magazine, as well as countless seminars given at industry conferences, preach the gospel of catering closely to the needs of the customer. With its typical customer being a female senior citizen who turns to specialty catalogers to serve her unique needs (e.g., panty hose that won’t fall down or irritate her legs), National Wholesale takes this gospel up a notch.