National Wholesale Co. was well-prepared long before its founder’s passing

By Paul Miller

Swann and her colleagues exude their trust and faith in clients outside the company as well. Last summer, they began working with the catalog consulting firm J. Schmid & Associates, although Schmid Founder Jack Schmid and President Lois Boyle-Brayfield knew Smith well for many years prior.

Reflecting on a recent visit from Swann and some of her National Wholesale colleagues at Schmid’s Mission, Kan., headquarters, Boyle-Brayfield observes that the company culture “remains remarkably the same [with an] appreciation of employees and a commitment to the customer.”