National Retailers Focus on Local Marketing, Location Sharing

By Melissa Campanelli

How do you feel about the trend of going local with your marketing efforts? Are you experimenting with any local programs that are interesting or bringing you success? Let me know by sending an email to me at mcampanelli@napco.com.

Enjoy!
Melissa Campanelli
Editor-in-Chief
mcampanelli@napco.com

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Companies:
Google
Macy's
Scholastic Inc.

People:
Terry J. Lundgren

Places:
New York
Stockholm

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Editor’s Note: Going Local