Editor’s Note: Going Local

Finally, McDonald's may be getting into the game. As of press time, Facebook was preparing to launch a location-based status update tool that will be offered to marketers, and the restaurant chain is the first one to bite, according to a May 6th Advertising Age report.

McDonald's, according to the report, is expected 
to build a location-based functionality with Facebook that will allow users to check in at its restaurants and share menu items with friends. You can imagine, then, how this application could allow users who check in with McDonald's — or other brands — to share offers or promos, as well as their locations, with their social connections. Pretty cool stuff, indeed.