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To compete with foursquare, Google launched Google Latitude earlier this year, a location-aware mobile application that enables mobile phone users to allow certain people to track their locations. Soon Google will offer a location history and let users explicitly "check in" with text updates on what they're doing, according to reports.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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