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A new trend seems to be popping up in the world of retail: a greater emphasis on local marketing by national retailers.
Now retailers have always targeted locally. Inserts, for example, have appeared in Sunday newspapers with coupons targeted to local shoppers for years. But thanks to new technology and an understanding of how important local programs can be, it's becoming more than an afterthought.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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