National Geographic-Maintaining the Gold Standard (1,449 words)

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About This Company

Headquarters: Washington, D.C.

In-house staff: 10

Catalog relaunch: 1998

Price point range: $9.95 to $499.95

Web site launch: 1996 for the Society, with the merchandise portion launched in 2000

Mailings per year: three, plus a summer clearance catalog

Catalogs mailed annually: 11 million