National Geographic-Maintaining the Gold Standard (1,449 words)

A by-product of this expansion is that it brings more people into the National Geographic Society, a goal that Berkeley hopes to further. She states that this year alone, the catalog brought in more than 40,000 new customers that weren't otherwise associated with the organization.

And, she says, the more people who become familiar with the National Geographic mission, the better. "With recent events, the mission is more relevant than it's ever been," she affirms. "And the value of the catalog is related to how it can support the mission."