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ROI%20Report<%2Fem>,<%2Fa>%20to%20gauge%20what%20our%20audience%20of%20cross-channel%20retailers%20are%20interested%20in%20and%20concerned%20about.%20Lately,%20the%20clickthrough%20rates%20for%20articles%20about%20hackers%20and%20scammers%20targeting%20retailers%20and%20shoppers%20are%20through%20the%20roof%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fn-a-417645%2F" target="_blank" class="email" data-post-id="9206" type="icon_link">
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I often check the clickthough rates of our daily e-newsletter of aggregated and orignal content, ROI Report, to gauge what our audience of cross-channel retailers are interested in and concerned about. Lately, the clickthrough rates for articles about hackers and scammers targeting retailers and shoppers are through the roof.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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