The Debate: Using Recycled Paper in Catalogs

Myth: Not enough paper vendors offer recycled paper.
Reality: According to the Alliance, 17 of North America’s top 20 paper suppliers offer options containing at least 10-percent postconsumer recycled content. And the organization’s Recycled Paper Capacity Study, released in October 2001, found most mills providing deinked pulp (the component that gives paper its “postconsumer” title) are operating at less-than-full capacity. On average, a deinking mill operates at 73-percent capacity.