The Debate: Using Recycled Paper in Catalogs

Myths and Realities

Some of the common arguments against using recycled paper (e.g., extra cost, less availability) may not necessarily be accurate.

Myth: Recycled paper is more expensive than virgin.
Reality: A study of paper vendors done by the Alliance in 2001 found that 16 North American paper suppliers offered recycled-content coated Web paper (in grades one through five) either at price parity with virgin or at a premium subject to negotiation.