The Debate: Using Recycled Paper in Catalogs

But even companies that don’t offer such items can benefit. Customers respond to companies that take social responsibility seriously, especially in this era of corporate scandal and growing consumer advocacy, says Victoria Mills, project manager at the Alliance. For example, a 2002 corporate citizenship study from strategy firm Cone discovered that 91 percent of Americans would consider switching brands if they were to learn of a company’s negative corporate citizenship practices. Eighty-six percent agreed that companies should reveal the ways they support social issues.