The Debate: Using Recycled Paper in Catalogs

And there’s plenty of supply; there’s significant overcapacity to produce deinked pulp, the key ingredient in recycled paper. In our capacity study last year, we found that North American deinked pulp producers were operating at an average rate of 73 percent. Almost all said they could easily expand their production to meet an increase in demand for recycled paper, and did not believe that sourcing the additional wastepaper would be a problem.