The Debate: Using Recycled Paper in Catalogs
Myth vs. reality: Pulp Friction
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The Direct Marketing Association has stated in the past that ‘an adequate supply of recycled paper is simply not available.’ This is not true. Almost all major suppliers offer sheets with 10-percent postconsumer recycled content or higher. Catalog companies usually have a choice of suppliers that can match their specifications in a recycled sheet.
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Gabrielle Mosquera
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Catalog Success
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