The Debate: Using Recycled Paper in Catalogs
Myth vs. reality: Pulp Friction
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We actually think there’s going to be more use of recycled paper [in cataloging]. It’s a means of shopping that uses a significant amount of paper, yet it also reduces the amount of auto traffic and malls built, and I think all of our members are very much aware of this. A goal for them would be to use recycled paper. It just needs to fit the economic equation, and for some of our members it doesn’t right now.
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Gabrielle Mosquera
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Catalog Success
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