The Debate: Using Recycled Paper in Catalogs

Postconsumer content used: Mostly 20 percent

Contact: Bill Giebler, director of product development, bill.giebler@gaiam.com

POINT/COUNTERPOINT: Why don’t more catalogers use recycled paper?

Jerry Cerasale, senior vice president of government affairs, The Direct Marketing Association

My response is based not on a strict study of our membership, but conversations with our members. If the [recycled-paper] supply got larger, the price would drop.