The Debate: Using Recycled Paper in Catalogs
Myth vs. reality: Pulp Friction
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Postconsumer content used: Currently 10 percent, with plans to increase
Contact: Marci Zaroff, president and founder, marci@underthecanopy.com.
Gaiam
(Titles: Harmony, Living Arts, Real Goods, SelfCare)
Merchandise type: Apparel, home goods, accessories, gifts, health aids
Number of catalogs mailed per year: 15 million
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Gabrielle Mosquera
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Catalog Success
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