Myth vs. reality: Pulp Friction

By Gabrielle Mosquera and Catalog Success

Number of catalogs mailed per year: About 80 million

Postconsumer content used: From 10 percent to 60 percent

Contact: Derek Smith, chief sustainability officer, dsmith@nortom.com

Under The Canopy

Merchandise type: Apparel and bath

accessories made from organic fibers

Number of catalogs mailed per year: 1 million in 2002

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