The Debate: Using Recycled Paper in Catalogs

2. Test recycled paper in various stages—just as you would any new creative initiative. Try incorporating a small amount, say, 10 percent of postconsumer content in one of your mailings. “It doesn’t have to be an all-or-none decision,” says Marci Zaroff, president/founder of organic cotton apparel cataloger Under The Canopy, which uses recycled paper. “If [catalogers] just switch to using some recycled content in their books, that’s a great start.”