The Debate: Using Recycled Paper in Catalogs

But in nine test mailings done during a year’s time, multi-title mailer Norm Thompson showed only one variance between recycled and virgin paper—and it favored the recycled book!

Similarly, multi-title mailer Gaiam and apparel cataloger Under The Canopy—both of which use paper containing at least 10-percent postconsumer waste—report no customer complaints about color misrepresentation.