The Debate: Using Recycled Paper in Catalogs

Recycling paper extends the overall fiber supply and reduces the pressure to turn forests into tree farms. Additionally, it reduces pressure to destroy other, more endangered forests to meet paper industry demand, says Hoffman.

Myth: Recycled paper yields poor ink retention and color reproduction.
Reality: This idea surmises that because the ink retention in recycled paper doesn’t match that of a virgin free sheet, catalogers may struggle to replicate product colors in print, which may lead to merchandise returns.