Check it Out: Dressing for Retail/E-commcerce Integrated Success
My.Suit ‘makes it work’ by seamlessly blending retail, e-commerce and an integrated supply chain.
Its model is working: More than 50 percent of My.Suit's total business in 2009 was from repeat or referral customers. It plans to open more retail locations in the New York tristate area and beyond within the next few years.
Clearly, My.Suit has created a new way to buy a suit. But I'm also impressed with how it seamlessly intertwines retail and online operations. Customers get the same brand experience online as they do in-store, which makes for happier, less confused customers. Way to go, My.Suit.
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