Cataloger Spotlight: How My Twinn Uses Tiered Pricing to Encourage Early Holiday Doll Shoppers

“We were surprised last year by the number of people who waited and paid the $159,” Currie says. “That’s great from a bottom line; people were paying more than they would in September.”

Even with the rush, My Twinn was able to fulfill all the orders.

“We’re the big Christmas gift for most,” Currie notes. “It’s an, ‘Oh wow!’ kind of gift under the tree. You can’t mess up on that.”