Cataloger Spotlight: How My Twinn Uses Tiered Pricing to Encourage Early Holiday Doll Shoppers

She adds that the Web site, www.MyTwinn.com, is updated in early September with new products, outfits and accessories. It also outlines the tiered pricing offer to encourage early holiday shoppers.

That’s not to say phone lines and online carts went dormant after the deadline for the final pricing perk. Although tiered pricing boosted early orders, Gilliland and Currie say they were busy right up until late December.