Cataloger Spotlight: How My Twinn Uses Tiered Pricing to Encourage Early Holiday Doll Shoppers

“The doll purchases are mostly made by prospects,” Currie says. “So our prospect mailing coordinates with the tiered pricing. We do the vast majority of our prospecting in mid-September.”

The company produces several versions of the holiday catalog with different types of covers for prospective customers “so they understand what the concept is,” Gilliland says.