Cataloger Spotlight: How My Twinn Uses Tiered Pricing to Encourage Early Holiday Doll Shoppers

Previously, My Twinn tried offering free shipping for orders placed by late September, as an incentive to get customers to order as early in the holiday season as possible. But Currie says the 2006 tiered pricing strategy was more successful.

26 Percent Pay-off

The move paid off. Holiday sales for 2006 jumped by 26 percent over holiday 2005.