Cataloger Spotlight: How My Twinn Uses Tiered Pricing to Encourage Early Holiday Doll Shoppers

Holiday 2006 was the first time My Twinn, a division of Denver-based eToys Direct, incorporated a tiered pricing discount, Currie says. For orders received between Sept. 1 and Oct. 6, the price of a 23-inch custom doll is $129 with delivery within four weeks. Those received by Nov. 6 are $139 and also get delivery within four weeks. For orders received by Nov. 24, customers pay $149 and are guaranteed delivery by Dec. 23. But for orders placed after Dec. 9, customers pay $159 with no guarantee of Christmas arrival.