Cataloger Spotlight: How My Twinn Uses Tiered Pricing to Encourage Early Holiday Doll Shoppers

“We make [the doll heads] one at a time. They’re not pre-ordered or mass-produced,” ex-plains My Twinn Vice President Craig Currie.

So, it’s crucial for My Twinn to get the lion’s share of its holiday season orders early. To encourage customers to order earlier, it offers an incentive — a tiered pricing system that can save early birds up to $30.