Cataloger Spotlight: How My Twinn Uses Tiered Pricing to Encourage Early Holiday Doll Shoppers

My Twinn creates personalized, handcrafted dolls that lend themselves to gift-giving. So not surprisingly, the holiday season is its busiest and most lucrative time of the year. The company faces a time crunch, though, because its artisans use customer photos and information submitted by buyers to make doll heads that look like the little girls receiving them.