My Twinn - The Web-Telemarketing Connection (844 words)

Taking the custom-match concept to the max, My Twinn contracts with Alpine Access to use customer service agents who fit the demographics of its audience—female, 40 years or older, with a higher-than-average household income.

To hire agents who not only meet these requirements but who also can cover the fluctuating call patterns of My Twinn, Alpine Access taps into the at-home labor market to find skilled employees who are not attracted to the typical 9-to-5, centralized teleservices operation.