My Twinn - The Web-Telemarketing Connection (844 words)

The trends are:

• online customer service grows due to customer demand;

• the labor market shrinks, and;

• the Internet enables communication and a new way to work.

For businesses that recognize customer service as a crucial component in customer acquisition and retention, the combination of these trends means forging a new customer service model that is flexible enough to handle multiple points of contact, while providing a high level of service.