Multichannel Start-up: Koo Koo Bears Kids Co-founder Lays it All Out

6. Other quick take-away tips. Mediate said in his presentation that he and his partners learned the following from their start-up experience:

*Don’t listen to everything people say.

*Make yourself clear; repeat your vision.

*Ask lots of questions

*You’re the only expert in your business. “We carved out a niche that’s unique, so we had to know how to do it before asking somebody else to do it,” he said. “People who come in will B.S. you by telling you it can’t be done.”