Multichannel Start-up: Koo Koo Bears Kids Co-founder Lays it All Out

5. Setting up a Web site is a given; making sure you’re up to speed on search engine optimization, search engine marketing and pay per click is almost equally vital. “Spend time on SEO,” Mediate said. “You need to know it yourself.” Not unlike many other catalogers, Koo Koo Bears Kids’ sales have grown from 30 percent online in 2003 to 60 percent online last year.