Multichannel orders muddy the waters; matchbacks are your chlorine

By Mark Swedlund

Define two or more different rule sets, and ask your analysts to run each set on your historical data, Gaito advises. This provides a chance to look at the net impact of each rule. “Although this approach may be time-consuming,” he says, “if you’re using the matchback results to drive future channel expenditures, it’s time well spent.”