Multichannel Marketing: Three Personalization Tips for a Better Customer Experience

2. Use site search as first-line personalization. “Creating a one-to-one shopping experience for every visitor to your site is expensive and can slow it down if you have heavy traffic,” Mandelbaum said. A better solution is a robust site search and easy navigation. “If you give the consumer the means to find the products they want, that’s a personalized experience,” he added. Mandelbaum pointed out that you can track these searches and learn the best way to present products to your customers based on how quickly they were able to find what they wanted.