Multichannel Marketing: Three Personalization Tips for a Better Customer Experience

Looking for tips from the top? Three chief executives from online and multichannel merchants fired out ways to increase profitability by creating a unique multichannel experience through personalization, at last week’s Mid Market eTail conference in San Francisco. On hand were: Hannes Blum, CEO of online bookseller Abebooks.com; Josef Mandelbaum, president/CEO of greeting card marketer AG Interactive; and Mike Stamn, CEO of multichannel auto supplies merchant The Eastwood Co. Following are their recommendations: