Multichannel Marketing, The Patagonia Way

“We didn’t think shopping comparison engines warranted any action at all initially,” Todd said. “We tested them out and found we have more customers shopping comparison engines.”

Also on the panel was Elisa Kraus, vice president of analytics for Abacus, which works closely with Patagonia. She outlined six key tips to maximizing response for multichannel marketers, such as Patagonia.