Multichannel Marketing, The Patagonia Way
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Paul Miller
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Patagonia, whose business model adheres to being a premium brand marketer and not a value/off-price cataloger, nevertheless has seen much activity from consumers using shopping comparison search engines over the past two years, Todd said. The six-month net profit among these buyers is $71 compared to search engine ($79) and affiliate program ($65) buyers.
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- Companies:
- Abacus
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