Multichannel Marketing: Tamke Offers Array of Marketing Tips for Rookies

7. Integrate all your channels. All of your promotions should be consistent with each other. The keywords used in your search marketing programs should be the keywords used in your catalogs. Your catalog mailing schedule should be aligned with your e-mail promotions.

The main message Tamke stressed to his young audience was to be patient — not all lists work the first time. It may take a number of tries and testing to find the lists that work best for your business.