Multichannel Marketing: Tamke Offers Array of Marketing Tips for Rookies
3. Position your merchandise efficiently. Tamke recommended at least 300 merchandise items per catalog. Non-apparel catalogs, he said, should display four to five items per page; apparel catalogs should show one to three items per page.
4. Establish efficient operating ratios. Successful catalogers operate within the following ratios according to Tamke:
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