Multichannel Marketing: Tamke Offers Array of Marketing Tips for Rookies

At the recent Young Professional Day hosted by the Direct Marketing Association’s Catalog and Multichannel Council in New York City, former longtime list broker at Mokrynskidirect and current professor of marketing in New York University’s graduate program in direct and interactive marketing Steve Tamke covered a broad array of catalog-related topics. Stressing the most successful direct marketing companies are the ones that use the techniques that set direct marketing apart — taking advantage of interactive one-to-one communication, generating a measurable response, using one or more databases for customer acquisition and retention, and making use of a variety of media — he provided ways to excel in the direct market if you’re just starting out.