Multichannel Marketing: Streamline In-store Pickup of Merchandise Purchased Online

8. Use the opportunity of having customers in your store to sell them something else.

9. Take advantage of cross marketing in-store; mention the Web and offer an incentive to sign up for e-mail promotions.

For more information, visit www.e-tailing.com, or reach Lauren Freedman at (773) 975-7280.