Multichannel Marketing: Recognize the Best Assets of the Store-Web Connection

Although multichannel marketers must keep a keen eye on the connections between catalog, Web and stores, there are a number of ties that are particularly tight between just the Web and retail. Lindy Rawlinson, vice president of Web store and new business at Neiman Marcus Direct, discussed several tips and tactics for multichannel marketers during a session she gave at the recent e-Tail conference in Washington, D.C.