Multichannel Marketing: Planning 2010: The Game Has Changed

Savvy marketers are implementing cost-effective data warehouses where assorted transactional information can be brought together to drive much finer customer segmentation and individualized
marketing offers.

The internet provides highly cost-effective customer-centric programs. If you haven’t already implemented e-commerce applications that
deliver real-time product recommendations reflecting a customer’s past purchases and in-session clicks, this should be a high priority.