Multichannel Marketing: Planning 2010: The Game Has Changed
Take two mostly difficult years, add in more channels
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John Lenser
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A customer who originated on the internet and pays via PayPal may prove far more responsive to email or a virtual catalog than a mailed catalog. In contrast, a customer who originated from a catalog mailing and orders via the phone using an American Express card may well justify the expense of repeated catalog contacts.
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- Companies:
- Amazon.com
- American Express
- Costco
- Lenser
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- John Lenser
John Lenser
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